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18711 French Prairie Rd NE St. Paul, OR 97137 United States • 503-633-4677 • Toll Free: 1-855-815-hops(4677) • office@wvhops.com
McKenzie
LAYERED, COMPLEX, AND BRED TO THRIVE IN OREGON.
McKenzie™ C-148 c.v. is the first proprietary hop from West Coast Hop Breeding, a collective of family-owned farms in Oregon’s famous Willamette Valley. Bred to be organically grown, McKenzie requires less spraying and water use while producing fast-growing hops with a unique stone fruit and citrus aroma that’s naturally hazy and dank.
A CENTENNIAL HOP ON STEROIDS.
“The aroma profile of McKenzie is layered and complex…it has quite a bit of floral to it. It has some cedar notes to it, it has some citrus—it's sort of a Centennial hop on steroids. If you like brewing with Centennial, you'll love brewing with McKenzie. I’m a big fan.” – Larry Sidor, Founder, Crux Fermentation Project
STONE FRUIT & CITRUS
Its light, citrusy and stone fruit aroma and flavor characteristics come through in late kettle additions, or dry hop for wonderful piney aromas in pale ales.
PAIRS WELL, STANDS ON ITS OWN
A highly versatile hop, McKenzie works well in lighter style beers, like Lagers, Pilsners, and Kölsch and also blends well in hop-foward IPAs and Hazys.
BRED FOR SUSTAINABILITY
Specifically bred to fight the pests and downy mildew of Oregon’s climate, McKenzie helps reduce the amount of inputs needed to produce healthy, thriving crops.
GROWS FAST, PICKS EARLY
McKenzie grows full on the bine, it trains itself (which means less work and less fuel) and picks early in the season (which further reduces water and pesticide use).
Contact your Territory Manager to order or request a free sample.
HOPHAZE
GREAT HAZE STABILITY AND FLEXIBILITY FROM 100% HOPS.
Hazy beers redefined the craft industry. But standing up to the demands of commercial brewing and distribution is still a challenge. HopHaze™ is an innovative brewing solution that’s flavorless, odorless, and completely hop-derived. Incredibly easy to dose, HopHaze™ lets you achieve the exact level of haze you want—and remains stable for the life of your beer.
HAZE STABILITY THAT’S CLEARLY BETTER.
“I really liked that it’s hop based, so there are no additional ingredients to list on your beer label. And when we tested it in different storage conditions—nine months later, the beers were hazy as can be. With other products…let’s just say, gravity usually wins. I think HopHaze™ has the potential to move the industry forward.” – Joe Casey, Anheuser-Busch Brewers Collective
100% HOP DERIVED:
HopHaze™ is made from 100% all-natural hops, so there are no product labeling issues.
GREAT HAZE STABILITY:
Forms a stable haze that lasts the beer’s entire shelf life, no periodic agitation needed.
FLAVORLESS, ODORLESS:
HopHaze™ is flavor neutral and has little to no impact on your beer’s flavor or aroma.
EFFICIENT, EASY TO USE:
A low viscosity liquid, HopHaze™ doses easily before the bright tank/pre-packaging.
AS HAZY AS YOU WANT IT:
Add a little or a lot to achieve the perfect level of haze without affecting beer flavor.
NO SOLIDS, NO BEER LOSS:
Contains no hop solids; there’s no absorption and no solids go to the waste stream.
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SPECTRUM
A revolutionary way to dry hop, SPECTRUM is a flowable, 100% hop-derived product that is fully dispersible in cold-side applications for great flavor, efficiency, and less beer loss.
Available in Citra®, Eclipse®, Galaxy®, and Mosaic®.
WELL-ROUNDED FLAVORS. LESS BEER LOSS.
Offering greater efficiency and incredible flavor performance, SPECTRUM gives brewers a groundbreaking new way to dry hop beers. "Spectrum helped us push our dry hop inclusion rates higher while minimizing our process losses," said Ross Koenigs, Brewing Innovations Manager at New Belgium Brewing. "This combination allows us to make world class beer with world class manufacturing efficiency."
FULLY DISPERSIBLE IN COLD BEER
Specifically designed for cold-side applications, SPECTRUM can be used anywhere downstream of the whirlpool (though recommended in secondary fermentation).
NO SOLIDS MEANS LESS LOSS
Two years of test trials show that SPECTRUM can help reduce the beer loss typically seen in dry hopping, which can add up to real savings.
VARIETY SPECIFIC, TRUE TO TYPE
SPECTRUM is a 100% hop-derived product made from specific hop varieties, offering the same true-to-type flavor and aroma you’d get from pellets, with consistent oils.
NO RESIDENCY OR CONTACT TIME
Because SPECTRUM disperses immediately, there’s no need to wait - you get instant aroma and can turn tanks over more quickly than ever.
COMPLEMENTS OTHER HOPS
SPECTRUM perfectly complements other hops and hop solutions like INCOGNITO® and LUPOMAX® to produce full-bodied and well-rounded flavors.
REDUCED SHIPPING AND STORAGE COSTS
It's a flowable liquid hop product that’s more compact than pellets, so you’ll have less shipping cost and need less storage space in the cooler.
EFFICIENT AND EASY CLEAN UP
There are no hop solids to remove, so SPECTRUM makes yeast harvesting and clean-up easier than ever.
NEW DRY HOPPING OPTIONS
SPECTRUM makes it easy to enhance beer flavor, even if you don’t have special dry hopping equipment - or if you’ve never dry hopped before.
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TECH DATA
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LUPOMAX
• Consistent lupulin concentration for optimized hop flavor
• Sensory Plus™ process delivers consistency and true-to-type hop flavor
• Lupulin standardization for reliable brewing performance
• Reduces beer loss; more beer to sell
“Bigger, bolder, brighter! The reduced vegetative matter of LUPOMAX®
pellets gives me a clean hop flavor and really saves on beer loss, too.
Can be used at any stage in the brewing process, but it really shines where
flavor intensity and reducing beer loss matter most, like dry hopping.”
– Virgil McDonald, HAAS Innovations Brewmaster
MAKING IT EASIER TO BREW HOP-FORWARD BEERS.
Now there’s LUPOMAX® – a highly consistent, concentrated lupulin pellet
designed to deliver optimized hop flavor. Standardization of lupulin content delivers
true-to-type hop flavor and reliable brewing performance. Available now
in popular hop brands, keeping your beer on trend.
· CONSISTENT LUPULIN CONCENTRATION FOR OPTIMIZED HOP FLAVOR
We designed LUPOMAX® to deliver optimized hop flavor. By reducing the vegetative matter, this pellet provides cleaner, more intense hop flavor without the undesirable grassy, astringent flavors.
· SENSORY PLUS™ PROCESS DELIVERS CONSISTENCY AND TRUE-TO-TYPE HOP FLAVOR
Our professionally trained sensory team, using our Sensory Plus™ process, assures each batch of hops used to make LUPOMAX® pellets delivers consistent, true-to-type hop flavors, year-after-year. Sensory Plus™ is sensory-based hop selection coupled with advanced technical analysis and our proprietary production process.
· LUPULIN STANDARDIZATION FOR RELIABLE BREWING PERFORMANCE
Experimenting is fun, but reliability matters. We get it – there are only so many hours in a brew day, so why waste time reworking a perfect recipe just because of inconsistent product? That’s why we developed LUPOMAX® - designed with targeted specifications so that you can have reliable brewing performance, every time.
· REDUCES BEER LOSS; MORE BEER TO SELL
Sustainability is important to us – like it is to you. Don’t short yourself on anything less than a product designed to work as hard as you do! With LUPOMAX®, you use less hops to make more beer, so it saves on shipping, storage, and brewery handling. Plus, less solids means less waste and more beer to sell.
Now available in:
Amarillo® • Azacca® • BRU-1™ • Cascade • Centennial • Chinook • Citra® • Ekuanot® • El Dorado® • HBC 586 • Hüll Melon • Idaho 7™ • McKenzie™ • Mosaic® • Saaz • Sabro® • Talus®
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TECH DATA
SAFETY DATA
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