18711 French Prairie Rd NE St. Paul, OR 97137 United States • 503-633-4677 • Toll Free: 1-855-815-hops(4677) • office@wvhops.com
LAYERED, COMPLEX, AND BRED TO THRIVE IN OREGON.
McKenzie™ C-148 c.v. is the first proprietary hop from West Coast Hop Breeding, a collective of family-owned farms in Oregon’s famous Willamette Valley. Bred to be organically grown, McKenzie requires less spraying and water use while producing fast-growing hops with a unique stone fruit and citrus aroma that’s naturally hazy and dank.
A CENTENNIAL HOP ON STEROIDS.
“The aroma profile of McKenzie is layered and complex…it has quite a bit of floral to it. It has some cedar notes to it, it has some citrus—it's sort of a Centennial hop on steroids. If you like brewing with Centennial, you'll love brewing with McKenzie. I’m a big fan.” – Larry Sidor, Founder, Crux Fermentation Project
STONE FRUIT & CITRUS
Its light, citrusy and stone fruit aroma and flavor characteristics come through in late kettle additions, or dry hop for wonderful piney aromas in pale ales.
PAIRS WELL, STANDS ON ITS OWN
A highly versatile hop, McKenzie works well in lighter style beers, like Lagers, Pilsners, and Kölsch and also blends well in hop-foward IPAs and Hazys.
BRED FOR SUSTAINABILITY
Specifically bred to fight the pests and downy mildew of Oregon’s climate, McKenzie helps reduce the amount of inputs needed to produce healthy, thriving crops.
GROWS FAST, PICKS EARLY
McKenzie grows full on the bine, it trains itself (which means less work and less fuel) and picks early in the season (which further reduces water and pesticide use).
Contact your Territory Manager to order or request a free sample.
GREAT HAZE STABILITY AND FLEXIBILITY FROM 100% HOPS.
Hazy beers redefined the craft industry. But standing up to the demands of commercial brewing and distribution is still a challenge. HopHaze™ is an innovative brewing solution that’s flavorless, odorless, and completely hop-derived. Incredibly easy to dose, HopHaze™ lets you achieve the exact level of haze you want—and remains stable for the life of your beer.
HAZE STABILITY THAT’S CLEARLY BETTER.
“I really liked that it’s hop based, so there are no additional ingredients to list on your beer label. And when we tested it in different storage conditions—nine months later, the beers were hazy as can be. With other products…let’s just say, gravity usually wins. I think HopHaze™ has the potential to move the industry forward.” – Joe Casey, Anheuser-Busch Brewers Collective
100% HOP DERIVED:
HopHaze™ is made from 100% all-natural hops, so there are no product labeling issues.
GREAT HAZE STABILITY:
Forms a stable haze that lasts the beer’s entire shelf life, no periodic agitation needed.
FLAVORLESS, ODORLESS:
HopHaze™ is flavor neutral and has little to no impact on your beer’s flavor or aroma.
EFFICIENT, EASY TO USE:
A low viscosity liquid, HopHaze™ doses easily before the bright tank/pre-packaging.
AS HAZY AS YOU WANT IT:
Add a little or a lot to achieve the perfect level of haze without affecting beer flavor.
NO SOLIDS, NO BEER LOSS:
Contains no hop solids; there’s no absorption and no solids go to the waste stream.
• Consistent lupulin concentration for optimized hop flavor
• Sensory Plus™ process delivers consistency and true-to-type hop flavor
• Lupulin standardization for reliable brewing performance
• Reduces beer loss; more beer to sell
“Bigger, bolder, brighter! The reduced vegetative matter of LUPOMAX®
pellets gives me a clean hop flavor and really saves on beer loss, too.
Can be used at any stage in the brewing process, but it really shines where
flavor intensity and reducing beer loss matter most, like dry hopping.”
– Virgil McDonald, HAAS Innovations Brewmaster